MXM Series

Digital Screens to Mobile Screens: Making way for a Digital Out-of-Home Cross-Screen Marketing Strategy

Tuesday, Aug 28th (5:30pm EST)

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Digital Signage to Mobile Screens : Making way for a Digital Out-of-Home cross-screen marketing strategy presentation and panel

Unique not to be missed event covering all aspects of Multi-Screen Marketing

By the end of 2011, more than 50% of US consumers were carrying a connected smart device- Nielsen Media. In addition, DOOH is one of the world’s fastest growing media. While the rate of digital OOH growth has gone through a ‘gold rush’ and expanded another 17% in 2011. As both smartphone Interactivity and DOOH evolve, the interactivity between them has led to unique marketing opportunities beyond SMS and QR code engagement. Wi-Fi, next generation Bluetooth technology, and NFC are making it possible to connect seamlessly between these two channels.

The Second Annual August 2012 MXMSeries’ focus is around the evolution of digital out-of-home (DOOH) screen marketing and the convergence topics, strategies and success stories around the connected marketing environment with mobile. In order to bring together expertise from the out-of-home digital screen marketplace, MXM has partnered with the Digital Screenmedia Association (DSA) and the Digital Place Based Advertising Association to co-produce this event.

Please join us for this exclusive strategy series for brand marketers, media buyers and publishers looking for the right cross-platform marketing strategies.

Event Agenda

Hosted at the DPAA ( Digital Placed Based Association) @ 535 Madison Avenue

5:30~5:45 PM Networking/Registration
5:45~6:15 Greetings
- Digital Place-Based Advertising Association, Digital Screenmedia Association, MXM:MediaCrossMedia
Mike Schreiner

Presentation: Agency Perspective
- Mike Schreiner, SVP, Executive Creative Director, MWW

Creating an Omni-Channel digital strategy. How to best communicate and build your brand across all screens

Carolyn Kelly Walkin

Presentation: Platform and Service Perspective
- Carolyn Kelly Walkin, Business Development Manager, NEC Display Solutions

How can technology drive growth in digital media sales and create an efficient environment for both agencies and sellers?

Don Blanton

Presentation: Case Study- How Creative can you get?
Don Blanton, CEO/President, The Wow Factor

Pushing creativity to the limit with cross-screen strategies. Examples of Wow between mobile and digital signage


Panel: Digital signage to mobile screen convergence marketing

(Moderator) Jim Harris, CEO, The Wall Street Office Network
- Mike Schreiner, SVP, Executive Creative Director, MWW
- Carolyn Kelly Walkin, Business Development Manager, NEC Display Solutions
- Tom Hennigan, Partner, Times Square Domination ( TSD60)
- Don Blanton, CEO/President, The Wow Factor
- Mikhail Damiani, CEO, Blue Bite


  • Generally speaking, what has been learned from DOOH and mobile projects
  • What are the greatest challenges in building the right cross-media, cross-platform strategies?
  • The role of the app, Web and social (Facebook, Twitter) in the convergence of the three business models of DOOH, Online, Mobile.
  • The role of CRM cross-platform tied to advertising, subscription, ecommerce, behavioral targeting and data management the enables best ways to leverage user information for optimization of engagement and traffic.
  • What kinds of disruptive strategies have best served the overall business of growing users.
  • What is the future of the user’s profile or category cross-platform to best tie everything together? We’ll look at media strategies, re-targeting, location-based targeting and information sharing for optimizing the marketing message
  • How to best leverage social media such as Twitter and Facebook to grow your media-cross-media
  • Can mobile lend itself to a pay-for-performance type of OOH digital screen model as well?