Tuesday, Aug 28th (5:30pm EST)
Unique not to be missed event covering all aspects of Multi-Screen Marketing
By the end of 2011, more than 50% of US consumers were carrying a connected smart device- Nielsen Media. In addition, DOOH is one of the world’s fastest growing media. While the rate of digital OOH growth has gone through a ‘gold rush’ and expanded another 17% in 2011. As both smartphone Interactivity and DOOH evolve, the interactivity between them has led to unique marketing opportunities beyond SMS and QR code engagement. Wi-Fi, next generation Bluetooth technology, and NFC are making it possible to connect seamlessly between these two channels.
The Second Annual August 2012 MXMSeries’ focus is around the evolution of digital out-of-home (DOOH) screen marketing and the convergence topics, strategies and success stories around the connected marketing environment with mobile. In order to bring together expertise from the out-of-home digital screen marketplace, MXM has partnered with the Digital Screenmedia Association (DSA) and the Digital Place Based Advertising Association to co-produce this event.
Please join us for this exclusive strategy series for brand marketers, media buyers and publishers looking for the right cross-platform marketing strategies.
Hosted at the DPAA ( Digital Placed Based Association) @ 535 Madison Avenue
- Digital Place-Based Advertising Association, Digital Screenmedia Association, MXM:MediaCrossMedia
Panel: Digital signage to mobile screen convergence marketing
(Moderator) Jim Harris, CEO, The Wall Street Office Network