Tuesday, Aug 30th (5:30pm EST)
Digital Signage to Mobile Screens : Making way for a Digital Out-of-Home cross-screen marketing strategy presentation and panel
Please join us for this exclusive strategy series for Brand Marketers, Media Buyers and Publishers looking for the right cross-platform marketing strategies.
By the end of 2011, more than 50% of US Consumers will be carrying a connected Smart Device- Nielsen Media. In Addition, DOOH is one of the world’s fastest growing media. While the rate of digital OOH growth has gone through a ‘gold rush’ and the publisher predicted ‘shakeout’ phase for two consecutive years, the report anticipates U.S. digital OOH spending will grow 15.1% to $2.07 billion in 2010, with worldwide spending up 16.3% to $6.47 billion, and is expected to expand another 16.7% in 2011.
As both Smartphone Interactivity and DOOH evolve, the interactivity between them has led to unique marketing opportunities beyond SMS and QR code engagement. Wi-fi, Next Generation Bluetooth technology, and NFC are making it possible to connect seamlessly between these two channels.
Together the DSA and MXM proudly bring a two part evening series to discuss the convergence of Digital Screens and Mobile Screens.
To begin with we are honored to have Sean Anderson from Six Flags entertainment to share with us insight on what it takes to evolve DOOH, Web and Mobile together for the right marketing strategy around the future or Multi-Screen Marketing.
We will follow the Presentation with a Panel, Moderated by Stuart Armstrong, Past President- Digital Screen Media Association/ Managing Director,ComQi and Matthew Snyder, Founder MXM and CEO, ADObjects, Inc.
Event agenda (all times EST) :
|6:00~6:15||Brief Presentation by our Sponsors
Bring together the Outdoor Digital Screen, Mobile and Online
Panel:Digital Signage Mobile Screen Convergence Marketing
Some of the topics to be discussed: