MXM Series

Big Data Media Cross Media : What can brands and publishers do to leverage all that data (social, mobile, online, traditional)

Tuesday Jan 31th (5:30pm EST)

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Data through the connected landscape is exploding. The big guns like Apple, Google, Microsoft, Yahoo, Amazon, Facebook, Twitter, etc. all been handing their own Big Data management for years and only recently have these technologies been making their way to other companies and enterprises. For the media industry from both publishing and advertising perspectives, Data is key in navigating strategy, understanding consumers and is a critical part of the very future growth of any media company. While everyone is trying to capitalize on the phenomenon from the Global Fortune 500 companies to across the SME’s, we thought this was a perfect topic to kick-off the New Year in 2012.

For this special MXM as we are honored to have Horace Dediu, Founder, Asymco and Heidi Messer, Chairman Collective[i] to bring us their knowledge and insight on the Big Data discussion. We will have also several leading brands and agencies to discuss how they tackled their own Big Data strategies with real cases and examples.


To bring together brands, agencies, marketers, innovators, technology companies to share and learn about the best cases of leveraging BigData via mobile, interactive and traditional media

Event Overview

The event will have 4 Speakers followed up by a panel Moderated by Horace, Dediu

January 31, 2011 Event Agenda
5:30~6:00 PM Networking Reception
6:00~6:30 Introduction by Host- Matthew Snyder, MXMEvents
Quick Pitch Presentation by AdGent Digital, CTN
Heidi Messer Heidi Messer, Chairman Collective[i]
“Bringing it all together”
Lara Mehanna Lara Mehanna, GM Mobile, DataXu
“Data and Relevancy of Ads?”
Hilary Mason Hilary Mason, Chief Scientist,
“10′s of Millions of links”
Sebastian Hempstead Sebastian Hempstead, VP North America, BrandWatch
“Brand value in that social conversations”
Bill Stratton Bill Stratton, Director, Media/Entertainment, SAS
“Big Data Landscape”
Heidi Cohen Heidi Cohen, Director, President, Riverside Marketing
“The Marketer and Big Data”
8:00~8:45 Panel with the Speakers [Moderator Heidi Cohen]
8:45~9:15 Refreshments and Networking

Venue: Corporate Tax Network, Empire State Building, 34th and 5th Avenue, 60th Floor

About MXM:
  • Monthly Educational Series that focuses on the different verticals of Cross-Media Mobile and Social Media Marketing ( multi-screen)
  • About 60~80 people at each event that are comprised of 40% Brand/Agency, 40% Media or Publisher, and 20% Platform or Consultants.
  • The MC for the event will by Matthew ( MXM)