MXM Series

Loyalty Media-Cross-Media: The consumer sales and marketing conversation across All Screens

Monday June 18th (6:00pm EST)

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For June’s MXMSeries we take a look at the one of the critical parts of the brand engagement process-Loyalty and how convergence from mobile to screens has affected that process. Loyalty programs have evolved and the connection between the mobile device and the brand is so essential in keeping that relationship active. MXM has partnered with MokiMobility and the Digital Screenmedia Association (DSA) to co-produce this event.

The events main two keynotes will be Brad Hintze, CMO of MokiMobility and Mark Krolick, Managing Director, Mileage Plus Holdings, United Airlines.

Event Agenda
6:00~6:30 PM Networking Reception
6:30~6:45 Brief Presentation by our Sponsors
- Digital Screenmedia Association
6:45~7:15
Brad Hintze

Presentation: what mobile means for a Brand, Loyalty anytime, anywhere and any screen
- Brad Hintze, CMO, MokiMobility

7:15~7:45
Mark Krolick

Presentation: bringing together digital signage, mobile and online from the standpoint of Loyalty and a continuous brand engaging customer relationship
- Mark Krolick, Managing Director, Loyalty Marketing & Analytics United Airlines

7:45~8:00

(Quick break)

8:00~8:45

Panel: Signage, Mobile Desktop Screen Loyalty convergence marketing
Moderated by Matthew Snyder, Founder MXM, CEO ADObjects,Inc

Brad Hintze
Mark Krolick
Other Speakers TBD

8:45~9:15

Networking Reception (Food/Drinks)