MXM Series

Social-Media | Cross-Media : Making way for a Facebook Marketing Cross-Screen Marketing Strategy

Wednesday Sept 21th (5:30pm EST)

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MEDIA CROSS MEDIA

Online and Mobile Facebook Marketing “Social Fan Acquisition and Engagement Cross-Media” Learn about bringing together Fan Aquisition and Fan Engagement accross multiple channels

MXM will take a look at the evolution of Social Media Marketing Cross-Media on Facebook in Cooperation with Sponsor FanGager.

Please join us for this exclusive strategy series for Brand Marketers, Media Buyers and Publishers looking for the right cross-platform marketing strategies.

By the end of 2011, more than 50% of US Consumers will be carrying a connected Smart Device- Nielsen Media. In Addition, Social media has proven to be the most consistent active areas of usage case with greater than 33% of all Facebook users actively accessing via mobile devices.

As part of Social Media Week, MXMseries is proudly bringing together a two part evening series to discuss the convergence of Social Media and Mobile Screen Marketing.

To begin with we are honored to have Rich Kruger, Author of Facebook for Dummies to share with us insight on what it takes to evolve Social, Web and Mobile together for the right marketing strategy around the future of cross-media fan acquisition, engagement and retention strategies.

We will follow the Presentation with a Panel, Moderated by Matthew Snyder, Founder MXM and CEO, ADObjects, Inc.

Event agenda (all times EST) :
5:30~6:00 PM Networking
6:00~6:15 Brief Presentation by our Sponsors
  • Duane Morris
  • FanGager
6:15~6:45 Presentation:
Bring together Facebook Social Media, Mobile and Online, Marketing
Rich Kruger Richard J. Krueger, Author, Facebook for Dummies
This is a 30 minute presentation that will not be a sales talk, but rather statistics, advice, and information about how to best build a marketing and engagement strategy via mobile, online, Facebook.
6:45~7:30
Panel:

Making way for a Facebook Marketing Cross-Screen Marketing Strategy

Co-Moderators:
Maura Curtin Maura Curtin
Executive Director,
Social Media Advertising
Consortium (SMAC)
   
Panelists:
Rich Kruger Richard J. Krueger, Author, Facebook for Dummies
Eran Gefen, Founder & CEO, Fangager
Eric Schwertzel, Consultant, Social Media Solutions
Webster Lewin Webster Lewin, Consultant, Social Media Solutions
Matt Bostwick Matt Bostwick, CEO A4R4
Some of the topics to be discussed:
  • What are some best ways to use Facebook for marketing? Fan Growth and Engagement
  • Generally speaking, sharing some of the insights and opportunities with Social Media Marketing and Mobile
  • What is the best ways to measure campaigns cross-media?
  • Best way to get ROI with audience participation via these mediums?
  • Is there a possibility for a common currency for ad-formats and conversion measurement cross-media
  • What are your recommendations for other brands and agencies leveraging these cross-media techniques
7:45 Concluded