SPERKERSSpeaker Submissions

Tom Hennigan

Tom Hennigan

Board Member, Times Square Advertising Coalition
July 2009 – Present (3 years 2 months)

Partner, Promotions-USA LLC dba PRomotion! // eventpermits.com //
TimesSquareDomination.com
Privately Held; 1-10 employees; Events Services industry
1999 – Present (13 years) Hoboken, NJ // New York City

Tom Hennigan is a senior-level, independent marketing consultant and pr/promotions strategist for public relations and promotion agencies, as well as representing a limited list of corporations on a direct basis. Prior to serving in his current capacity, Hennigan was the Sr. Vice President, Promotions, of Edelman Public Relations Worldwide, where his responsibilities included overseeing all radio promotions, contests and sweepstakes, mobile marketing projects, and the production of all special events designed to drive client media exposure. With a strong and encompassing background in sports, special events, entertainment and consumer and packaged goods product marketing, Hennigan brings more than twenty years of promotion experience to his clients.

Hennigan’s resume includes his work for Edelman, sweepstakes specialist Don Jagoda Associates and consulting projects for sales promotion agencies including DVC (now Aspen Marketing), Lake Ridge Marketing and NASCAR’s Pocono Raceway.

Hennigan is a 1982 graduate of Georgetown University, a member of both the Promotion Marketing Association (PMA) and the Public Relations Society of America (PRSA), and was recently named to the Newark Academy Alumni Board of Governors. Tom is single (and looking!) and currently resides in Guttenberg, NJ, overlooking the beautiful midtown Manhattan skyline. Go Packers!

Tom Hennigan

Carolyn Kelly Walkin

Partner, Business Development Manager
NEC Display Solutions of America, Inc.

Carolyn Walkin, Business Development Manager for NEC Display Solutions of America, Inc., is responsible for promoting the VUKUNET platform to advertisers and media agencies. VUKUNET is an automated platform that connects network operators with advertisers looking to sell digital advertisements. Carolyn facilitates the implementation of VUKUNET with key agencies and brands to simplify real time inventory management, ad delivery, instant proof-of-performance and reporting.

Carolyn’s intense knowledge of the advertising sales industry, particularly digitally interactive campaigns, makes her a strong addition to the VUKUNET sales management team. Formerly the Director of OAG, a subsidiary of IPG, she successfully managed top-grossing local, regional and national accounts. Carolyn’s strengths include mobile, interactive and in-store media advertising, as well as business development and client relations. She offers calculated experience in both sales and media planning and buying. She is an innovative executive who successfully takes on challenges with new media, start up companies and major corporations. Carolyn’s expertise is understanding brand objectives, developing a strategy and delivering results through integrated non-traditional marketing campaigns. Carolyn joined ZenithOptimedia in 2001 as a VP, Associate Director and was promoted to SVP, Director of Out of Home Media overseeing all non – traditional advertising and marketing. Prior to Zenith, she was a National Sales Executive at Clear Channel Communications where she gained an insider’s perspective to the operations and motivations of one of the largest media sales organizations in the US.

Previous to that, her background includes opening and expanding the New York office of Outdoor Vision (which is now known as Posterscope USA) and account management and media buying at several start up agencies. Carolyn started her career path at TDI, the transit media company whose franchises are now owned and operated by CBS Outdoor as well as Titan Worldwide. Carolyn attended Farmingdale University. She celebrates life with family and friends and currently resides in Long Island’s North Shore. Carolyn is a big supporter of cancer prevention and awareness.

Jim Harris

Jim Harris

CEO, Wall Street Journal Office Network

Mr. Harris brings a 25-year track record of achievement in consulting, brand management, and integrated marketing communications to The WSJ Office Network. During his career, Mr. Harris has led strategic and marketing consulting engagements for clients including: Google, National Football League, Hyatt Hotels, Gillette, Citibank, FOX, Miller Brewing, Molson Breweries, Lands’ End, The Thermos Company, Audible, Sony, Activision and Time Warner.

Prior to forming The WSJ Office Network, Mr. Harris was a founder and managing director of Equity Office Media Network, an in-house advertising division of Equity Office Properties – then the nation’s largest publicly held owner and manager of commercial office buildings.

Previously, he served as principal and managing partner of marketing communications consultancies ThoughtStep and Thomas L. Harris & Co., as a founding partner of Z Group (later Zyman Marketing), and, earlier in his career, in executive roles with Allied Riser Communications, DDB Needham Worldwide Advertising and the Miller Brewing Company.

Mr. Harris graduated from the University of Michigan with a B.A. (High Honors), and from Northwestern University’s J.L. Kellogg Graduate School of Management with a Masters in Management. His views have been featured widely in the media, including The Wall Street Journal, CNN, New York Magazine, USA Today, Brandweek, and ESPN: The Magazine. He has also served as a lecturer in Integrated Marketing at Northwestern University’s Medill School, and as advertising columnist for Sports Business Journal.

Don Blanton

Don Blanton

Founder, CEO & President, The WOW Factor, Inc.
Founder, WIND
Executive Producer, Creative Designer, Inventor

Don Blanton

“The end result is only as good as it’s weakest point”
“Budget, Quality, Time – Pick 2″

Don is perhaps the media industry’s most talented visionary. He founded his company, The WOW Factor™ in 1991 and was the first to create digital out-of-home content that mesmerized millions around the world. The WOW Factor™ also revolutionized the industry by creating the first-of-its-kind monthly digital sign management service and has produced some of the most award winning content and acclaimed for producing some of the most watched live events utilizing LED signs.

The foundation of Don’s unique talent is his remarkable array of experience. He’s an award winning executive television producer, designer, inventor, software developer, entrepreneur, former radio personality and Hollywood actor. For the past 12 years don has been the live Host/Emcee of New Years Eve Celebration in Times Square appearing on stage with Ryan Seacrest, Regis Philbin, Anderson Cooper, Katie Couric and Bill and Hillary Clinton and many musical stars to name a few.

Beginning at the age of 15 he became a celebrity radio personality for major market stations in the Washington D.C. area. During the Disco craze Don was a celebrity DJ at major disco’s like Studio 54 mingling with many celebrities and pop artists Andy Warhol and Peter Maxx. He has performed for 2 U.S. Presidents as well as many celebrities like Barbra Streisand, Hugh Hefner and many more.

He has invented audio equipment as well as the first automated disc-jockey system in the world, which he later sold to Dick Clark, his mentor and friend for many years. He has also created many games and retail experiences for the Disney Stores, Warner Bros., Build-A-Bear and much more.

Don pioneered many of the standards used today in the digital out of home market and has beencreating and distributing electronic content longer than anyone in the industry and created the first sign automation system in the U.S. for Space Center Houston, Panasonic and Universal Studios long before LED signs became a staple in the marketplace.

He has worked with some of the biggest Fortune 500 brands and their ad agencies in the world including clients like Coca-Cola, General Motors, Hyundai, and Panasonic.

Don and his talented teams are well know for creating award winning content by utilizing their proprietary “Content Engineering™” techniques or by incorporating their “signature heartbeat™”. This is why their advertising campaigns or content stand out and capture more hold times and retention than anyone in the industry. He has been dubbed in the press as, “the king of the 3-5 second message!”

He is also a rare CEO that listens to both his clients and his employees. He is a unique visionary that knows how to execute his own ideas or a combination of ideas through agency/client collaboration. He always tries to incorporate as many “WOW Factor’s” as he can no matter the budget.

Today Don and his team are busy rolling out WINDSM, a one-stop, hassle free digital network solution incorporating his many year’s of experience blending creativity with technology.

He is consulting for major retail media companies and he is in pre-production as one of the Executive Producer’s on a new television show purchased by a major network.

He continues to mentor and stay connected with today’s youth through speaking engagements, and providing employment opportunities to the next generation of rising media or entertainment stars.

Mike Scheiner

Mike Scheiner

SVP, Executive Creative Director, MWW

As Senior Vice President, Executive Creative Director at MWW Group, Mike Scheiner’s responsibility is to oversee all digital and creative initiatives. It is Scheiner’s role to contribute to the overall strategy, definition, and creative development across all practice areas of MWW Group business. Those expanding spheres incorporate digital, mobile, search, public relations, traditional and experiential media, which are then supported and refined by metrics and analytics.

Scheiner’s career has dramatically evolved and he has been at the forefront of each new media trend that has touched traditional marketing, design and branding, digital, social and emerging media. Scheiner’s strengths are rooted in strategy by creating and building on fully dimensional ideas that can bridge online and offline experiences and always seek to answer the question: how can the idea grow? Scheiner also has a proven ability to provide thought leadership, mentor internal staff and motivate them to embrace new ideas. His uncanny ability to hear what clients are saying, even if they don’t know what they need, has resulted in new opportunities.

Prior to joining MWW, Scheiner was Executive Vice President, Creative Director of Integrated Branding and Digital at Porter Novelli. Where he managed a group of 7 and was responsible for evolving the agency beyond traditional PR by creating and executing programs that bridged digital, mobile and traditional media. Clients included: Capital One, Gillette, HP, Johnson & Johnson, Merck and SOYJOY.

As an entrepreneur, Scheiner ran his own integrated brand consultancy, Scheiner Inc. His client roster included: Microsoft, Morgan Stanley, The National Breast Cancer Coalition, PricewaterhouseCoopers, Rail Europe, and Tierra Hotel and Residences.

Before that, he was the Executive Creative Director and Co-Managing Director for the G2 Stamford office, where he was instrumental in bringing integrated digital solutions to the shopper marketing channel that resulted in a Silver Davey award for BIC. Clients included: ABC News, BIC, Kraft, Pernod Ricard, Scott Tissues, and Wyeth.

At DDB NY, Scheiner ran the Brand Integration group. In its second year, incremental revenue had grown to over $2 Million. Working across the agency’s client roster, he spearheaded solutions including holistic digital campaigns, strategic development and look books, branding, product development and design. Clients included: Anheuser Busch, Bank of New York, Hershey’s, ING, Merck, McDonald’s, Philips, Pepsi, Unilever, and NYC2012 which was a Graphis award recipient.

During the .com boom of 2000, Scheiner joined marketingforce.com (formally myadguys.com) as their SVP of content operations. There he was responsible for developing and testing sites user interface and proprietary applications.

Scheiner began his career at Grey Advertising doing traditional media, later transitioning over to an internal design group that would later become G2. Scheiner was part of the four original individuals that helped to grow an in-house design group to a global subsidiary of over 75. Scheiner began first as a designer, and over the course of eight years, was promoted to Vice President Group Creative Director, with responsibility for a team of over 15.

Scheiner has won several awards including the 2008 Silver Davey Award rich media campaign and the 2004 Effie Award. He has been featured in Graphis Brochure 5. Most recently Scheiner served on a panel during the 2010 Social Media Week in New York.
Scheiner is a Bronx native, who resides in New City, NY with his wife, two daughters and yellow lab Wilson. When not working, tweeting, or documenting his life through Instagram, Scheiner spends time with his family, cooks and plays ice hockey.

Mike Scheiner

Mikhail Damiani

CEO, Co-Founder, Blue Bite

Mr. Mikhail Damiani is the Chief Executive Officer and Chairman of the Board of Blue Bite, LLC. Mikhail directs all aspects of Blue Bite’s business and operations. This includes building the management team, strategic partnerships, sales, and client management. Prior to Blue Bite, he was an investment banking analyst at GCA Savvian, where he worked on various technology M&A and capital raising transactions totaling over $1Bn. Mikhail received his B.S. degree in Finance and Management from The Stern School of Business at New York University.

Blue Bite (or the “Company”) is a mobile marketing solutions provider based in New York utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices.[1] Blue Bite bridges place based media (digital-out-of-home (DOOH) and traditional OOH) with mobile devices.[2]
Blue Bite was founded in 2007 by childhood friends Thomas Duncan and Mikhail Damiani. Both Thomas and Mikhail graduated from the Stern Business School at New York University and have a long history of successfully working together. Prior to co-founding Blue Bite, Mikhail Damiani worked closely with Daniel Trigub at GCA Savvian, a technology and digital media Investment Bank focused in M&A and Private Capital advisory services in San Francisco, CA. In June 2009 Daniel joined Blue Bite full-time.
Blue Bite’s corporate headquarters are located in New York, NY, with offices in San Francisco and a team of engineers based in Barcelona, Spain.

PAST SPEAKERS

Scott Meyer

Scott Meyer CEO/Founder, Evidon (http://Evidon.com)

Eliot Pierce

Eliot Pierce VP, Strategy and Business Dev, Advertising Ops, NewYork times (http://newyorktimes.com)

Sean Andersen

Sean Andersen Director, Interactive Services, Six-Flags Entertainment (http://sixflags.com)

Stuart Armstrong

Stuart Armstrong Manager Director, ComQi (http://ComQi.com) & Past-President, DSA (http://digitalscreenmedia.org)

Jason Newport

Jason Newport SVP Mobile, CARAT (http://www.carat.com)

Jeremy Lockhorn

Jeremy Lockhorn VP Emerging Media, Razorfish (http://www.razorfish.com)

Bob Gold

Bob Gold CEO, Gold Mobile (http://www.gold-mobile.com/)

Richard J. Krueger

Richard J. Krueger Author, Facebook for Dummies (http://www.samepoint.com)

Eran Gefen

Eran Gefen Founder & CEO, Fangager (http://www.fangager.com)

Eric Schwertzel

Eric Schwertzel Consultant, Social Media Solutions (http://www.facebook.com/campusconnection)

Webster Lewin

Webster Lewin Mobile-Social Strategy

Matt Bostwick

Matt Bostwick CEO A4R4

Maura Curtin

Maura Curtin Executive Director, Social Media Advertising Consortium (SMAC) (http://www.smac.org/)

Dr. Ken Perlin

Dr. Ken Perlin Director, NYU, Games For Learning Institute (G4LI)

Dr. Jan Plass

Dr. Jan Plass Co-Director, NYU, Games For Learning Institute (G4LI)

Gary Schwartz

Gary Schwartz CEO, Impact Mobile President, MEF-AM Author, Impulse Econony (ATRIA)

Judith Curr

Judith Curr Executive Vice-President and Publisher, Atria Books

Joe Carvelli

Joe Carvelli CEO, Retail Ingenuity

Bill Warshaw

Bill Warshaw Owner, TastiDlite- Times Square

Heidi S. Messer

Heidi S. Messer

Co-founder, Chairman, Collective[i]
Co-founder, CEO, World Evolved
Co-founder, former President/COO, LinkShare Corporation

Ms. Heidi Messer has been an active entrepreneur and investor in the digital economy since the commercialization of the Internet. She currently serves as Co-founder and Chairman of Collective[i]™. Collective[i]™ is a cloud-based business intelligence platform designed to transform the enormous inflow of structured and unstructured data into a business and marketing asset producing analytical insights that are accessible enterprise wide. Specifically, Collective[i]™ integrates disparate data sources for analysis of all available data in one place and in real time. Ms. Messer is also Co-founder and CEO of World Evolved, a platform for global investment and expansion. In addition, she has invested in and advises numerous startups.
Prior to Collective[i]™and World Evolved, Ms. Messer and her brother, Mr. Stephen Messer, co-founded LinkShare Corporation, which is host to one of the world’s largest online affiliate networks. With Ms. Messer as President and COO, LinkShare was recognized by Deloitte and Touche for two consecutive years as the fastest growing technology company in the New York Region. Ms. Messer and her brother managed LinkShare until its sale to Rakuten (4755:JASDAQ) for $425 million in 2005.
Ms. Messer is a frequent speaker at industry-wide conferences and universities on entrepreneurship, Internet marketing and the future of Internet services and has been cited in various publications including, Inc. Magazine, The New York Times, The Nikkei, Women’s Wear Daily, Internet Retailer Magazine and Chief Executive Magazine.  Ms. Messer has also appeared on national television and radio programs including Business Talk Radio, Fox News, CBS Morning News and the Fox Morning Show.

Ms. Messer received a Bachelor of Arts degree from Brown University, graduating Phi Beta Kappa and magna cum laude. She received her juris doctorate from Harvard Law School graduating cum laude.

Heidi Cohen

Heidi Cohen

Columnist at ClickZ
Adjunct Professor at NYU
President at Riverside Marketing Strategies

Heidi Cohen is the principal of Riverside Marketing Strategies, an interactive marketing consultancy. She brings over 20 years of marketing experience helping companies increase profitability. She develops innovative marketing programs to acquire and retain customers based on solid analytics. At Riverside Marketing Strategies, Heidi has worked with a wide range of interactive media companies and etailers. Among her clients have been the New York Times Digital, AccuWeather.com, Cheap Tickets and the United Jewish Appeal (UJA).

Prior to starting Riverside Marketing Strategies, Heidi Cohen held a number of senior level marketing positions.

While at Economist.com, the online division of The Economist, Heidi conceived, developed and executed an integrated online and offline global marketing strategy.

Heidi had responsibility for the online and offline marketing for 6 product lines at the Bookspan/ Doubleday Direct division of Bertelsmann.

At Citibank, Heidi helped create a web-based content management system that distributed information to over 25 countries to support sales.

Hilary Mason

Hilary Mason

Chief Scientist, bitly

Hilary Mason is the Chief Scientist at bit.ly, where she finds sense in vast data sets. Her work involves both pure research and development of product-focused features.

She’s also a co-founder of HackNY (hackny.org), a non-profit organization that connects talented student hackers from around the world with startups in NYC.

Hilary recently started the data science blog Dataists (dataists.com) and is a member of hacker collective NYC Resistor.

She has discovered two new species, loves to bake cookies, and asks way too many questions.

Lara Mehanna

Bill Stratton

Director, Media, Entertainment & Advertising at SAS Institute

Bill Stratton helped established the SAS Media, Entertainment and Advertising division and as a Practice Director, he oversees strategy, product development, business development, acquisition activity and revenue growth. He and his team are responsible for developing world-class solutions in business analytics for media, cable, satellite, agency and brand clients. Bill has led the creation and deployment of products such as Advertising Optimization, Audience Intelligence, Social Media Analytics, Media Mix Planning, Addressable Advertising and Set Top Box Analytics. Bill works closely with SAS’ key strategic customers and partners.

Previous to SAS, Bill spent 13 years at Turner Broadcasting where he launched several cable networks and served as Vice President of Business Development and Multi-Platform Distribution. Bill was responsible for executing on digital partnerships for all the Turner digital properties including CNN, TNT, TBS, NASCAR, NBA, PGA, Turner Sports and Cartoon Network. Bill is a graduate of the University of North Carolina at Chapel Hill where he was scholarship member and ACC finalist for the men’s swimming team and also earned his MBA from Wake Forest University. Bill has served on a number of industry committees including the IAB Interactive Television Committee, Data Council and CTAM. In his spare time, Bill enjoys coaching his 3 boys in lacrosse, basketball and baseball.

Lara Mehanna

Lara Mehanna

GM Mobile, DataXu

Sebastian Hempstead

Sebastian Hempstead

VP Americas, BrandWatch

Brad Frost

Brad Frost

mobile design guru

Matthew Snyder

Matthew Snyder

mobile strategist
CEO, ADObjects
CEO, ResponsiveAds

Brad Hintze

Brad Hintze

CMO MokiMobility

Tom O'Toole

Mark Krolick

Managing Director, Loyalty Marketing & Analytics United Airlines

Mark Krolick leads the Loyalty Marketing & Analytics division within United Airlines’ MileagePlus program. This includes leading all member marketing, MileagePlus advertising and brand management, and customer analytics projects such as member segmentation, predictive modeling, promotional measurement, consumer research and much more. In this role, Mark has built a strong loyalty marketing program and analytical foundation for United and MileagePlus including marketing analytics expertise and world-class analysis tools.

Prior to United, Mark spent eight years at Delta Air Lines, where he worked in Marketing Communications, Direct Marketing & CRM, Route Planning and Revenue Management. He has also worked as a Database Marketing Consultant for the Affinity Group Services division of Marsh & McLennan.

Mark has spoken on Marketing, Branding and Analytics topics at many industry and trade conferences including the National Conference on Database Marketing (NCDM), Eye for Travel, Disney Analytics & Optimization Summit and the Frequent Travel Marketing Association (FTMA).